{"id":4921,"date":"2014-04-04T18:20:27","date_gmt":"2014-04-04T15:20:27","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=4921"},"modified":"2014-04-04T18:20:27","modified_gmt":"2014-04-04T15:20:27","slug":"mobil-uygulama-mi-yoksa-mobil-internet-sitesi-mi","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-mi-yoksa-mobil-internet-sitesi-mi\/","title":{"rendered":"Mobil uygulama m\u0131 yoksa mobil web sitesi mi?"},"content":{"rendered":"<p dir=\"ltr\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-4991\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-100414-uygulama-site-500-300x208.jpg\" alt=\"Mobil uygulama m\u0131 yoksa mobil web sitesi mi?\" width=\"300\" height=\"208\" srcset=\"https:\/\/blog.mobiroller.com\/wp-content\/uploads\/MR-100414-uygulama-site-500-300x208.jpg 300w, https:\/\/blog.mobiroller.com\/wp-content\/uploads\/MR-100414-uygulama-site-500.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Ak\u0131ll\u0131 telefonlar ve tabletlerin kullan\u0131m oranlar\u0131n\u0131n y\u00fckselmesi, t\u00fcm d\u00fcnyada oldu\u011fu gibi \u00fclkemizde de, bu platformlara y\u00f6nelik uygulamalara g\u00f6sterilen ilginin artmas\u0131na yol a\u00e7t\u0131. Herhangi bir uygulaman\u0131n ziyaret\u00e7iler taraf\u0131ndan indirilmesi, do\u011fal olarak o i\u015fletmenin, ziyaret\u00e7iler taraf\u0131ndan sevildi\u011fine ve benimsendi\u011fine i\u015faret. Ancak pazarlama profesyonelleri i\u00e7in bu, m\u00fc\u015fteri sadakatini art\u0131rmada, yaln\u0131zca ilk ad\u0131m.<\/p>\n<p dir=\"ltr\">Geride b\u0131rakt\u0131\u011f\u0131m\u0131z birka\u00e7 y\u0131lda, masa\u00fcst\u00fc ve diz\u00fcst\u00fc sistemlerden, ak\u0131ll\u0131 telefon ve tabletlere, sat\u0131\u015flara da yans\u0131yan bir y\u00f6nelim ger\u00e7ekle\u015fti; internete mobil ayg\u0131tlar\u0131ndan ba\u011flanan kullan\u0131c\u0131 say\u0131s\u0131 b\u00fcy\u00fck bir s\u0131\u00e7rama yapt\u0131. \u00d6yle ki, bu oran 2012 y\u0131l\u0131nda y\u00fczde 15 civarlar\u0131ndayken, 2013 y\u0131l\u0131nda y\u00fczde 30\u2019lar\u0131n \u00fczerine \u00e7\u0131kt\u0131. Ara\u015ft\u0131rmalar ve e\u011filimler bize, internet kullan\u0131c\u0131lar\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki 5 y\u0131l i\u00e7erisinde a\u011f\u0131rl\u0131kl\u0131 olarak <strong>mobil<\/strong> kullan\u0131c\u0131lar olaca\u011f\u0131n\u0131n sinyallerini veriyor. Bu da mobilin, hen\u00fcz yeni ve i\u015fletmelerin pazarlama \u00e7al\u0131\u015fmalar\u0131 i\u00e7in gelecek vaat eden bir mecra oldu\u011fu anlam\u0131na geliyor.<\/p>\n<p dir=\"ltr\">M\u00fc\u015fterilerinize \u00e7ok kaliteli \u00fcr\u00fcn ya da hizmetler sunuyor olabilirsiniz. Kullan\u0131\u015fl\u0131 ve mobil uyumlu bir web siteniz olabilir. Ancak pazarlaman\u0131n her alan\u0131nda oldu\u011fu gibi, m\u00fc\u015fterilerinizi mobil uygulamalar\u0131n sundu\u011fu ayr\u0131cal\u0131klarla tan\u0131\u015ft\u0131rmakta ne kadar h\u0131zl\u0131 davran\u0131rsan\u0131z; rakiplerinizden de o kadar \u00f6nde olacaks\u0131n\u0131z demektir.<!--more--><\/p>\n<p dir=\"ltr\"><strong>Kullan\u0131c\u0131lar uygulamalarda daha uzun vakit ge\u00e7iriyor<\/strong><\/p>\n<p dir=\"ltr\">Adobe\u2019nin ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rmaya g\u00f6re, tablet kullan\u0131c\u0131lar\u0131n\u0131n uygulamalarda kalma s\u00fcresi ortalama 24 dakika iken, ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131nda bu s\u00fcre 13 dakikaya yak\u0131n. Bu s\u00fcre, web taray\u0131c\u0131lar\u0131ndan ger\u00e7ekle\u015ftirilen ziyaretlerin en az 3 kat\u0131 uzunlukta.<\/p>\n<p dir=\"ltr\">Pazarlama a\u00e7\u0131s\u0131ndan bakacak oldu\u011fumuzda ise mobil uygulamalar\u0131n, bir mobil siteye g\u00f6re \u00e7ok daha i\u015flevsel oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn g\u00f6r\u00fcn\u00fcyor. Ayr\u0131ca m\u00fc\u015fteri memnuniyeti art\u0131rmak amac\u0131yla, kullan\u0131c\u0131 bilgilerin mobil uygulamalar arac\u0131l\u0131\u011f\u0131yla derlenmesi, \u00e7ok daha kolay.<\/p>\n<p dir=\"ltr\"><strong>Uygulamalar mobil sitelere tercih ediliyor<\/strong><\/p>\n<p dir=\"ltr\">Uzmanlara g\u00f6re uygulamalar, mobil web sitelerine oranla daha fazla tercih ediliyor ve yeniden kullan\u0131m oranlar\u0131 da y\u00fcksek. Mobil uygulama tasar\u0131m ve altyap\u0131s\u0131n\u0131n, bir web sitesine oranla \u00e7ok daha rahat bir \u015fekilde g\u00fcncellenebilir olu\u015fu, bunun ba\u015fl\u0131ca nedenlerinden.<\/p>\n<p dir=\"ltr\"><strong>Uygulamalar\u0131n kullan\u0131m s\u00fcresi art\u0131\u015f g\u00f6steriyor<\/strong><\/p>\n<p dir=\"ltr\">Kullan\u0131c\u0131lar\u0131n uygulamalarda ge\u00e7irdikleri s\u00fcre de, her ge\u00e7en g\u00fcn art\u0131\u015f g\u00f6steriyor. Bu noktada ba\u011flanabilirlik kavram\u0131 devreye giriyor: E\u011fer m\u00fc\u015fterilerinize \u00e7evrim i\u00e7i oldu\u011fu kadar, \u00e7evrimd\u0131\u015f\u0131 da \u00e7al\u0131\u015fabilen bir <a href=\"https:\/\/blog.mobiroller.com\/\"><strong>mobil uygulama<\/strong><\/a> \u00f6nerebiliyorsan\u0131z bu, i\u00e7erik pazarlama faaliyetlerinizde avantajl\u0131 olaca\u011f\u0131n\u0131z anlam\u0131na geliyor. \u00c7evrim d\u0131\u015f\u0131 \u00e7al\u0131\u015fabilen uygulamalar, kullan\u0131c\u0131lar\u0131n veri eri\u015fimine sahip olmas\u0131n\u0131 gerektirmiyor. Turistik bilgiler ve haritalar, istenildi\u011fi an kullan\u0131lmak \u00fczere indirilerek mobil cihaz \u00f6nbelle\u011finde saklanan faydal\u0131 i\u00e7eri\u011fe iyi birer \u00f6rnek.<\/p>\n<p>\u0130\u015fletmelerin mobil kullan\u0131m oranlardaki art\u0131\u015f\u0131, m\u00fc\u015fteri sadakatini art\u0131rmada avantaja \u00e7evirmeleri, mobil uygulamalar\u0131n g\u00fcc\u00fcyle m\u00fcmk\u00fcn g\u00f6r\u00fcn\u00fcyor. Pazarlaman\u0131n \u00f6nemli bir aya\u011f\u0131 olan CRM \u00fczerindeki etkisi, mobil uygulamalar\u0131n temel tercih sebeplerinden biri olarak \u00f6ne \u00e7\u0131k\u0131yor. 2015\u2019te her 10 ki\u015fiden 9\u2019unun mobil kullanaca\u011f\u0131 y\u00f6n\u00fcndeki \u00f6ng\u00f6r\u00fcleri de hesaba katarak, uygulamalar\u0131n pop\u00fclerli\u011finin yak\u0131n gelecekte daha da artaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnebiliriz. MobiRoller ile mobil uygulamalar\u0131n\u0131z\u0131 dakikalar i\u00e7erisinde geli\u015ftirebilir, i\u015finize de\u011fer katabilirsiniz.<\/p>\n<p><a href=\"https:\/\/blog.mobiroller.com\/\">Kendi mobil uygulaman\u0131z\u0131<\/a> yap\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ak\u0131ll\u0131 telefonlar ve tabletlerin kullan\u0131m oranlar\u0131n\u0131n y\u00fckselmesi, t\u00fcm d\u00fcnyada oldu\u011fu gibi \u00fclkemizde de, bu platformlara y\u00f6nelik uygulamalara g\u00f6sterilen ilginin artmas\u0131na yol a\u00e7t\u0131. Herhangi bir uygulaman\u0131n ziyaret\u00e7iler taraf\u0131ndan indirilmesi, do\u011fal olarak o i\u015fletmenin, ziyaret\u00e7iler taraf\u0131ndan sevildi\u011fine ve benimsendi\u011fine i\u015faret. Ancak pazarlama profesyonelleri i\u00e7in bu, m\u00fc\u015fteri sadakatini art\u0131rmada, yaln\u0131zca ilk ad\u0131m. Geride b\u0131rakt\u0131\u011f\u0131m\u0131z birka\u00e7 y\u0131lda, masa\u00fcst\u00fc ve [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[54,47,45,62],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobil uygulama m\u0131 yoksa mobil web sitesi mi? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-mi-yoksa-mobil-internet-sitesi-mi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulama m\u0131 yoksa mobil web sitesi mi? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Ak\u0131ll\u0131 telefonlar ve tabletlerin kullan\u0131m oranlar\u0131n\u0131n y\u00fckselmesi, t\u00fcm d\u00fcnyada oldu\u011fu gibi \u00fclkemizde de, bu platformlara y\u00f6nelik uygulamalara g\u00f6sterilen ilginin artmas\u0131na yol a\u00e7t\u0131. Herhangi bir uygulaman\u0131n ziyaret\u00e7iler taraf\u0131ndan indirilmesi, do\u011fal olarak o i\u015fletmenin, ziyaret\u00e7iler taraf\u0131ndan sevildi\u011fine ve benimsendi\u011fine i\u015faret. Ancak pazarlama profesyonelleri i\u00e7in bu, m\u00fc\u015fteri sadakatini art\u0131rmada, yaln\u0131zca ilk ad\u0131m. Geride b\u0131rakt\u0131\u011f\u0131m\u0131z birka\u00e7 y\u0131lda, masa\u00fcst\u00fc ve [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-mi-yoksa-mobil-internet-sitesi-mi\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobiroller\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-04T15:20:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-100414-uygulama-site-500-300x208.jpg\" \/>\n<meta name=\"author\" content=\"Mobiroller App Builder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:site\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mobiroller App Builder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-mi-yoksa-mobil-internet-sitesi-mi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-mi-yoksa-mobil-internet-sitesi-mi\/\"},\"author\":{\"name\":\"Mobiroller App Builder\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b\"},\"headline\":\"Mobil uygulama m\u0131 yoksa mobil web sitesi mi?\",\"datePublished\":\"2014-04-04T15:20:27+00:00\",\"dateModified\":\"2014-04-04T15:20:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-mi-yoksa-mobil-internet-sitesi-mi\/\"},\"wordCount\":635,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#organization\"},\"keywords\":[\"mobil uygulama\",\"mobil uygulama yapma\",\"mobil uygulamalar\",\"mobil uyumluluk\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-mi-yoksa-mobil-internet-sitesi-mi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-mi-yoksa-mobil-internet-sitesi-mi\/\",\"url\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-mi-yoksa-mobil-internet-sitesi-mi\/\",\"name\":\"Mobil uygulama m\u0131 yoksa mobil web sitesi mi? 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