{"id":4925,"date":"2014-04-04T18:54:59","date_gmt":"2014-04-04T15:54:59","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=4925"},"modified":"2014-04-04T18:54:59","modified_gmt":"2014-04-04T15:54:59","slug":"mobil-kullanimin-gelecegi","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanimin-gelecegi\/","title":{"rendered":"Rakamlarla internette mobil devrimi"},"content":{"rendered":"<p><span style=\"font-family: Calibri, serif;\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-4988\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-100414-rakamlarla-mobil-500-300x206.jpg\" alt=\"Rakamlarla internette mobil devrimi\" width=\"300\" height=\"206\" srcset=\"https:\/\/blog.mobiroller.com\/wp-content\/uploads\/MR-100414-rakamlarla-mobil-500-300x206.jpg 300w, https:\/\/blog.mobiroller.com\/wp-content\/uploads\/MR-100414-rakamlarla-mobil-500.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\u0130\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z d\u00f6nemin en kayda de\u011fer geli\u015fmelerinden biri, internet kullan\u0131m\u0131nda ya\u015fand\u0131. \u00d6nce ak\u0131ll\u0131 telefonlar\u0131n, ard\u0131ndan tabletlerin piyasaya \u00e7\u0131k\u0131\u015f\u0131 bildi\u011fimiz \u201conline olma\u201d kavram\u0131n\u0131 da k\u00f6k\u00fcnden de\u011fi\u015ftirdi. Art\u0131k insanlar mobil cihazlar sayesinde, hayatlar\u0131n\u0131n her an\u0131nda internetteler. Her yeni platform, beraberinde yeni kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 getiriyor. Peki, sitelerini mobil uyumlu hale getiren i\u015fletmeler i\u00e7in s\u0131radaki trend ne?<\/span><span style=\"line-height: 1.5em;\">\u00a0<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\"><strong>Mobil<\/strong>, son derece h\u0131zl\u0131 geli\u015fen bir mecra. \u0130\u015fletmelerin burada varl\u0131k g\u00f6sterebilmek ve kazan\u00e7 sa\u011flamak i\u00e7in en yeni e\u011filimleri yak\u0131ndan takip etmesi, adeta bir zorunluluk. Ge\u00e7ti\u011fimiz birka\u00e7 y\u0131l i\u00e7inde mobil kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 ve mobilin farkl\u0131 pazarlarda ne kadar etkili oldu\u011funu inceleyen bir\u00e7ok farkl\u0131 ara\u015ft\u0131rma yay\u0131nland\u0131. Bu yaz\u0131m\u0131zda size <em>Marketing Exchange<\/em> \u015firketinin 2013 y\u0131l\u0131nda ger\u00e7ekle\u015ftirdi\u011fi bir ara\u015ft\u0131rmadan, size fikir verece\u011fine inand\u0131\u011f\u0131m\u0131z k\u0131sa bir derleme sunuyoruz.<!--more--><\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\"><b>Mobil aramalar<\/b><\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">Mobil \u00fczerinen yap\u0131lan aramalar\u0131n yar\u0131s\u0131na yak\u0131n\u0131, sonu\u00e7 odakl\u0131 veya bir sat\u0131n alma karar\u0131na y\u00f6nelik aramalar. Mobil cihaz kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 77\u2019si ev veya i\u015f yerlerinden arama yap\u0131yor. Hareket halindeyken arama yapanlar\u0131n oran\u0131 ise y\u00fczde 17. Kullan\u0131c\u0131lar\u0131n y\u00fczde 97\u2019si b\u00f6lgelerindeki \u00fcr\u00fcn veya hizmetlere y\u00f6nelik aramalar yap\u0131yor. Bu ziyaret\u00e7ilerin tamam\u0131na yak\u0131n\u0131, arama sonras\u0131nda ilgilendikleri \u00fcr\u00fcn veya hizmet sa\u011flay\u0131c\u0131s\u0131 \u015firketlerin web sitesini ziyaret etmek, telefonla aramak, yorum yazmak, \u00fcr\u00fcn sat\u0131n almak gibi eylemlerden en az birini ger\u00e7ekle\u015ftiriyor.<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\"><b>Mobil al\u0131\u015fveri\u015f<\/b><\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">Mobil cihaz kullananlardan y\u00fczde 42\u2019lik bir kesim, mobil cihazlar\u0131 arac\u0131l\u0131\u011f\u0131yla al\u0131\u015fveri\u015f yap\u0131yor. Bu kesimin y\u00fczde 40\u2019\u0131, genellikle haftada bir kez al\u0131\u015fveri\u015f yap\u0131yor. Burada da, ger\u00e7ekle\u015ftirilen \u015firket aramalar\u0131n\u0131n d\u00f6rtte \u00fc\u00e7\u00fc, bir eylemle sonu\u00e7lan\u0131yor. Bu eylemlerin y\u00fczde 25\u2019ini web sitesini ziyaret, y\u00fczde 17\u2019sini ma\u011fazay\u0131 do\u011frudan ziyaret, y\u00fczde 17\u2019sini online al\u0131\u015fveri\u015f olu\u015fturuyor.<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\"><b>Kullan\u0131c\u0131 davran\u0131\u015flar\u0131<\/b><\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">Ara\u015ft\u0131rma sonu\u00e7lar\u0131, kullan\u0131c\u0131lar\u0131n mobil i\u00e7in optimize edilmemi\u015f web siteleri kar\u015f\u0131s\u0131nda pek de sab\u0131rl\u0131 davranmad\u0131klar\u0131 sergiler nitelikte. Arama sonras\u0131nda ula\u015ft\u0131klar\u0131 sitenin mobil uyumlu olmad\u0131\u011f\u0131n\u0131 g\u00f6ren kullan\u0131c\u0131lar\u0131n y\u00fczde 40\u2019\u0131, farkl\u0131 bir arama sonucunu tercih ediyor. Bir sitenin a\u00e7\u0131lmas\u0131n\u0131 3 saniyeden daha uzun beklemeyenlerin oran\u0131, y\u00fczde 60 olarak kaydedilmi\u015f. Bu ziyaret\u00e7ilerin yar\u0131s\u0131na yak\u0131n\u0131, siteye istedi\u011fi an giremedi\u011fi takdirde, sonradan tekrar denemek konusunda isteksiz olacaklar\u0131n\u0131 bildiriyor.<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">Her ne kadar bu ara\u015ft\u0131rma, a\u011f\u0131rl\u0131kl\u0131 olarak Amerika\u2019l\u0131 kullan\u0131c\u0131lar\u0131 konu edinmi\u015f olsa da, s\u00f6z konusu internet ve pazarlama oldu\u011funda, k\u00fcresel kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 aras\u0131nda, o kadar da geni\u015f bir u\u00e7urum bulunmuyor. Mobil cihaz kullan\u0131c\u0131s\u0131 potansiyel m\u00fc\u015fterilerinize ula\u015fmak i\u00e7in izleyebilece\u011finiz 2 yol var: Web sitenizi mobil uyumlu hale getirebilir ya da bir <strong>mobil uygulama<\/strong> olu\u015fturabilirsiniz. <em>Mobil uygulamalar<\/em>, farkl\u0131 platformlarla daha uyumlu \u00e7al\u0131\u015fmalar\u0131 ve m\u00fc\u015fteri sadakatini g\u00fc\u00e7lendirmeleri nedeniyle tercih ediliyor. \u0130yi bir uygulama, uzmanl\u0131k gerektiriyor. MobiRoller\u2019\u0131n uygun maliyetli, kullan\u0131c\u0131 dostu aray\u00fcz\u00fc ile kendi mobil uygulaman\u0131z\u0131 geli\u015ftirmek, sadece dakikalar al\u0131yor. Hem <strong>iOS<\/strong> hem de <strong>Android<\/strong> platformlar\u0131na uyumlu, h\u0131zl\u0131 g\u00fcncelleme imkan\u0131 sunan ve bulut altyap\u0131s\u0131yla \u00e7al\u0131\u015fan hesapl\u0131 bir <a href=\"https:\/\/blog.mobiroller.com\/\"><strong>mobil uygulama\u00a0yapmak<\/strong><\/a> istiyorsan\u0131z, siz de <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/blog.mobiroller.com\/hemen-basla\/\"><span style=\"font-family: Calibri, serif;\">web sitemizi ziyaret edin.<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z d\u00f6nemin en kayda de\u011fer geli\u015fmelerinden biri, internet kullan\u0131m\u0131nda ya\u015fand\u0131. \u00d6nce ak\u0131ll\u0131 telefonlar\u0131n, ard\u0131ndan tabletlerin piyasaya \u00e7\u0131k\u0131\u015f\u0131 bildi\u011fimiz \u201conline olma\u201d kavram\u0131n\u0131 da k\u00f6k\u00fcnden de\u011fi\u015ftirdi. Art\u0131k insanlar mobil cihazlar sayesinde, hayatlar\u0131n\u0131n her an\u0131nda internetteler. Her yeni platform, beraberinde yeni kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 getiriyor. Peki, sitelerini mobil uyumlu hale getiren i\u015fletmeler i\u00e7in s\u0131radaki trend ne?\u00a0 Mobil, son [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[69,65,68,64,54,67,66],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rakamlarla internette mobil devrimi - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanimin-gelecegi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rakamlarla internette mobil devrimi - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"\u0130\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z d\u00f6nemin en kayda de\u011fer geli\u015fmelerinden biri, internet kullan\u0131m\u0131nda ya\u015fand\u0131. \u00d6nce ak\u0131ll\u0131 telefonlar\u0131n, ard\u0131ndan tabletlerin piyasaya \u00e7\u0131k\u0131\u015f\u0131 bildi\u011fimiz \u201conline olma\u201d kavram\u0131n\u0131 da k\u00f6k\u00fcnden de\u011fi\u015ftirdi. Art\u0131k insanlar mobil cihazlar sayesinde, hayatlar\u0131n\u0131n her an\u0131nda internetteler. Her yeni platform, beraberinde yeni kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 getiriyor. 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