{"id":5448,"date":"2014-05-30T12:30:41","date_gmt":"2014-05-30T09:30:41","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=5448"},"modified":"2014-05-30T12:30:41","modified_gmt":"2014-05-30T09:30:41","slug":"e-postalarin-once-mobilde-okunuyor-olusu-pazarlamacilar-icin-ne-anlama-geliyor","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/e-postalarin-once-mobilde-okunuyor-olusu-pazarlamacilar-icin-ne-anlama-geliyor\/","title":{"rendered":"E-postalar\u0131n \u00f6nce mobilde okunuyor olu\u015fu pazarlamac\u0131lar i\u00e7in ne anlama geliyor?"},"content":{"rendered":"

\"E-postalar\u0131nMobil cihazlar ve ba\u011flanabilirlik, pazarlaman\u0131n gelece\u011fini \u015fekillendirmeyi s\u00fcrd\u00fcr\u00fcyor. 2013\u2019\u00fcn son \u00e7eyre\u011fini ele alan farkl\u0131 analizler, kullan\u0131c\u0131lar\u0131n yar\u0131s\u0131ndan fazlas\u0131n\u0131n e-postalar\u0131n\u0131 mobil cihazlardan okudu\u011funu g\u00f6steriyor. Bu, \u00f6nceki \u00e7eyre\u011fe oranla yakla\u015f\u0131k y\u00fczde 5\u2019lik bir art\u0131\u015fa kar\u015f\u0131l\u0131k geliyor. Bu h\u0131zl\u0131 art\u0131\u015f, pazarlama faaliyetlerini nas\u0131l etkileyebilir?<\/p>\n

E-postalar\u0131n mobil cihazlardan okunmas\u0131, artan bir h\u0131zla yeni standart haline geliyor. Uzmanlar, 2014 y\u0131l\u0131nda bu oran\u0131n daha da artaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. \u0130zinli promosyon kampanyalar\u0131n\u0131n belki de en etkili mecras\u0131 olan e-posta yoluyla pazarlama \u00e7al\u0131\u015fmalar\u0131, bu sayede daha ki\u015fisel ve daha hedefli bir \u015fekilde y\u00fcr\u00fct\u00fclebilecek. T\u00fcrkiye\u2019de 2013 y\u0131l\u0131nda internete ba\u011fl\u0131 mobil cihaz kullan\u0131m\u0131, bir \u00f6nceki y\u0131la oranla y\u00fczde 42 art\u0131\u015f g\u00f6sterdi. Peki di\u011fer \u00fclkelerde durum nas\u0131l?<\/p>\n

\u0130\u015fte mobilin artan \u00f6nceli\u011fine ili\u015fkin \u00e7arp\u0131c\u0131 istatistik ve analizler.<\/p>\n

Kullan\u0131m oran\u0131 ve \u015fekli de\u011fi\u015fiyor<\/strong><\/p>\n

MovableInk\u2019in ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re Amerika\u2019da ki\u015fi ba\u015f\u0131na d\u00fc\u015fen mobil cihaz say\u0131s\u0131 5\u2019in \u00fczerinde. Ayn\u0131 ara\u015ft\u0131rma \u00f6zellikle geli\u015fmekte olan \u00fclkelerde mobil kullan\u0131m\u0131n\u0131n artt\u0131\u011f\u0131n\u0131, dolay\u0131s\u0131yla e- posta pazarlaman\u0131n da \u00f6nem kazanaca\u011f\u0131n\u0131 vurguluyor. Uzmanlara g\u00f6re kullan\u0131c\u0131lar sadece t\u00fcketici olarak de\u011fil; bir birey olarak alg\u0131lanmak \u00a0ihtiyac\u0131nda. Bu nedenle ki\u015fiselle\u015ftirme; e-postalarda ki\u015fisel hitaplar ve ki\u015fiye \u00f6zel kampanyalar, olumlu geri d\u00f6n\u00fc\u015fler elde edilmesini sa\u011flayabiliyor.<\/p>\n

E- postalar pazarlamada da kullan\u0131l\u0131yor<\/b><\/p>\n

E-posta, e-ticaret firmalar\u0131n\u0131n m\u00fc\u015fteri sadakati olu\u015fturmak i\u00e7in kulland\u0131klar\u0131 en \u00f6nemli pazarlama kanallar\u0131ndan biri. Mobil kullan\u0131m ve \u00f6zellikle uygulamalar yoluyla, m\u00fc\u015fterilerilerle eskisinden \u00e7ok daha h\u0131zl\u0131 ve bire bir ileti\u015fime ge\u00e7mek m\u00fcmk\u00fcn olabiliyor.<\/p>\n

E-posta pazarlamay\u0131 di\u011fer pazarlama kanallar\u0131ndan ay\u0131ran en \u00f6nemli nokta, d\u00fc\u015f\u00fck maliyet ile \u00e7ok y\u00fcksek etkili bir geri d\u00f6n\u00fc\u015f sa\u011flama olana\u011f\u0131. Bu da ancak, do\u011fru ki\u015fiye do\u011fru mesaj\u0131n ula\u015ft\u0131r\u0131lmas\u0131 yoluyla ger\u00e7ekle\u015ftirilebiliyor. Mobil, bunun i\u00e7in en uygun platform.<\/p>\n

iOS mu, Android mi?<\/b><\/p>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131 mobilde g\u00f6r\u00fcnt\u00fclenen e-postalardan elde edilen geri d\u00f6n\u00fc\u015flerin, toplam geri d\u00f6n\u00fc\u015flerin y\u00fczde 18\u2019lik bir b\u00f6l\u00fcm\u00fcn\u00fc olu\u015fturdu\u011funu g\u00f6steriyor. Kullan\u0131lan i\u015fletim sistemine g\u00f6re geri d\u00f6n\u00fc\u015flerin da\u011f\u0131l\u0131m oranlar\u0131 ise \u015fu \u015fekilde: E-postalar\u0131n y\u00fczde 59\u2019u iPad, y\u00fczde 24\u2019\u00fc iPhone, y\u00fczde 16\u2019s\u0131 Andorid i\u015fletim sistemli telefonlardan, y\u00fczde 1\u2019i ise di\u011fer telefonlarda okunuyor.<\/p>\n

Sonu\u00e7lara bakarak iOS kullan\u0131c\u0131lar\u0131n\u0131n, Android kullan\u0131c\u0131lar\u0131na oranla, a\u00e7\u0131lan e-postalar\u0131n oran\u0131nda a\u00e7\u0131k farkla \u00f6nde oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn g\u00f6r\u00fcn\u00fcyor. Peki e-postalar mobil cihazlarda ne s\u0131kl\u0131kla kontrol ediliyor?<\/p>\n

E-postalar mobilde her saat kontrol ediliyor<\/strong><\/p>\n

E-posta alma ya da g\u00f6nderme, kullan\u0131c\u0131lar\u0131n mobil cihazlar\u0131nda en uzun s\u00fcre ay\u0131rd\u0131klar\u0131 i\u015flem. Buna g\u00f6re g\u00fcn i\u00e7indeki toplam vaktin y\u00fczde 23\u2032\u00fc ve bir saatin ortalama 14 dakikas\u0131, e-posta okuma ve g\u00f6nderme i\u015flemlerine ayr\u0131l\u0131yor. Bu oran masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131nda ise yaln\u0131zca y\u00fczde 5\u2032e denk geliyor.<\/p>\n

Verilere g\u00f6re mobil \u00fczerinden e-posta g\u00f6r\u00fcnt\u00fcleme h\u0131z\u0131 ve say\u0131s\u0131 g\u00fcn ge\u00e7tik\u00e7e art\u0131yor. Mobil cihazlar, sadece e-posta de\u011fil; sosyal a\u011flara ve online hizmetlere eri\u015fimde de, en \u00e7ok tercih edilen mecralar. \u0130\u015f ya\u015fant\u0131s\u0131 ve sosyal ya\u015famda, mobilde sizi bekleyen bir\u00e7ok yenilik var. Bunlardan biri de, \u00e7a\u011fda\u015f pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00f6nemli bir bile\u015feni olan mobil uygulamalar. MobiRoller ile kendiniz ve m\u00fc\u015fterileriniz i\u00e7in kolayca mobil uygulama olu\u015fturabilir ve pazarlayabilirsiniz. MobiRoller\u2019\u0131n geli\u015fmi\u015f \u00f6zelliklerinden faydalanmaya ba\u015flamak ve programlama bilgisi gerektirmeksizin kendi uygulaman\u0131z\u0131 olu\u015fturmak i\u00e7in hemen sitemizi ziyaret edin<\/a> ve size uygun planlardan birini se\u00e7in.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobil cihazlar ve ba\u011flanabilirlik, pazarlaman\u0131n gelece\u011fini \u015fekillendirmeyi s\u00fcrd\u00fcr\u00fcyor. 2013\u2019\u00fcn son \u00e7eyre\u011fini ele alan farkl\u0131 analizler, kullan\u0131c\u0131lar\u0131n yar\u0131s\u0131ndan fazlas\u0131n\u0131n e-postalar\u0131n\u0131 mobil cihazlardan okudu\u011funu g\u00f6steriyor. Bu, \u00f6nceki \u00e7eyre\u011fe oranla yakla\u015f\u0131k y\u00fczde 5\u2019lik bir art\u0131\u015fa kar\u015f\u0131l\u0131k geliyor. Bu h\u0131zl\u0131 art\u0131\u015f, pazarlama faaliyetlerini nas\u0131l etkileyebilir? E-postalar\u0131n mobil cihazlardan okunmas\u0131, artan bir h\u0131zla yeni standart haline geliyor. Uzmanlar, 2014 y\u0131l\u0131nda […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[143,140,141,142,75,45,130],"yoast_head":"\nE-postalar\u0131n \u00f6nce mobilde okunuyor olu\u015fu pazarlamac\u0131lar i\u00e7in ne anlama geliyor? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/e-postalarin-once-mobilde-okunuyor-olusu-pazarlamacilar-icin-ne-anlama-geliyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-postalar\u0131n \u00f6nce mobilde okunuyor olu\u015fu pazarlamac\u0131lar i\u00e7in ne anlama geliyor? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil cihazlar ve ba\u011flanabilirlik, pazarlaman\u0131n gelece\u011fini \u015fekillendirmeyi s\u00fcrd\u00fcr\u00fcyor. 2013\u2019\u00fcn son \u00e7eyre\u011fini ele alan farkl\u0131 analizler, kullan\u0131c\u0131lar\u0131n yar\u0131s\u0131ndan fazlas\u0131n\u0131n e-postalar\u0131n\u0131 mobil cihazlardan okudu\u011funu g\u00f6steriyor. Bu, \u00f6nceki \u00e7eyre\u011fe oranla yakla\u015f\u0131k y\u00fczde 5\u2019lik bir art\u0131\u015fa kar\u015f\u0131l\u0131k geliyor. Bu h\u0131zl\u0131 art\u0131\u015f, pazarlama faaliyetlerini nas\u0131l etkileyebilir? E-postalar\u0131n mobil cihazlardan okunmas\u0131, artan bir h\u0131zla yeni standart haline geliyor. 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- Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.mobiroller.com\/tr\/e-postalarin-once-mobilde-okunuyor-olusu-pazarlamacilar-icin-ne-anlama-geliyor\/","og_locale":"tr_TR","og_type":"article","og_title":"E-postalar\u0131n \u00f6nce mobilde okunuyor olu\u015fu pazarlamac\u0131lar i\u00e7in ne anlama geliyor? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","og_description":"Mobil cihazlar ve ba\u011flanabilirlik, pazarlaman\u0131n gelece\u011fini \u015fekillendirmeyi s\u00fcrd\u00fcr\u00fcyor. 2013\u2019\u00fcn son \u00e7eyre\u011fini ele alan farkl\u0131 analizler, kullan\u0131c\u0131lar\u0131n yar\u0131s\u0131ndan fazlas\u0131n\u0131n e-postalar\u0131n\u0131 mobil cihazlardan okudu\u011funu g\u00f6steriyor. Bu, \u00f6nceki \u00e7eyre\u011fe oranla yakla\u015f\u0131k y\u00fczde 5\u2019lik bir art\u0131\u015fa kar\u015f\u0131l\u0131k geliyor. Bu h\u0131zl\u0131 art\u0131\u015f, pazarlama faaliyetlerini nas\u0131l etkileyebilir? E-postalar\u0131n mobil cihazlardan okunmas\u0131, artan bir h\u0131zla yeni standart haline geliyor. Uzmanlar, 2014 y\u0131l\u0131nda […]","og_url":"https:\/\/blog.mobiroller.com\/tr\/e-postalarin-once-mobilde-okunuyor-olusu-pazarlamacilar-icin-ne-anlama-geliyor\/","og_site_name":"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","article_publisher":"https:\/\/www.facebook.com\/mobiroller\/","article_published_time":"2014-05-30T09:30:41+00:00","og_image":[{"url":"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-190514-mobil-email-300-e1400863830823.jpg"}],"author":"Mobiroller App Builder","twitter_card":"summary_large_image","twitter_creator":"@mobiroller","twitter_site":"@mobiroller","twitter_misc":{"Yazan:":"Mobiroller App Builder","Tahmini okuma s\u00fcresi":"3 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.mobiroller.com\/tr\/e-postalarin-once-mobilde-okunuyor-olusu-pazarlamacilar-icin-ne-anlama-geliyor\/#article","isPartOf":{"@id":"https:\/\/blog.mobiroller.com\/tr\/e-postalarin-once-mobilde-okunuyor-olusu-pazarlamacilar-icin-ne-anlama-geliyor\/"},"author":{"name":"Mobiroller App Builder","@id":"https:\/\/blog.mobiroller.com\/tr\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b"},"headline":"E-postalar\u0131n \u00f6nce mobilde okunuyor olu\u015fu pazarlamac\u0131lar i\u00e7in ne anlama geliyor?","datePublished":"2014-05-30T09:30:41+00:00","dateModified":"2014-05-30T09:30:41+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.mobiroller.com\/tr\/e-postalarin-once-mobilde-okunuyor-olusu-pazarlamacilar-icin-ne-anlama-geliyor\/"},"wordCount":702,"commentCount":0,"publisher":{"@id":"https:\/\/blog.mobiroller.com\/tr\/#organization"},"keywords":["a\u00e7\u0131lan e-postalar","e-posta","e-posta pazarlama","izinli pazarlama","mobil","mobil uygulamalar","mobilite"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.mobiroller.com\/tr\/e-postalarin-once-mobilde-okunuyor-olusu-pazarlamacilar-icin-ne-anlama-geliyor\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.mobiroller.com\/tr\/e-postalarin-once-mobilde-okunuyor-olusu-pazarlamacilar-icin-ne-anlama-geliyor\/","url":"https:\/\/blog.mobiroller.com\/tr\/e-postalarin-once-mobilde-okunuyor-olusu-pazarlamacilar-icin-ne-anlama-geliyor\/","name":"E-postalar\u0131n \u00f6nce mobilde okunuyor olu\u015fu pazarlamac\u0131lar i\u00e7in ne anlama geliyor? 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