{"id":5458,"date":"2014-06-06T12:30:39","date_gmt":"2014-06-06T09:30:39","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=5458"},"modified":"2014-06-06T12:30:39","modified_gmt":"2014-06-06T09:30:39","slug":"mobil-kullanici-aliskanliklari","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanici-aliskanliklari\/","title":{"rendered":"Mobil kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-5459\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-190514-mobil-kullanici-aliskanliklari-300-e1400863887506.jpg\" alt=\"Mobil kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 \" width=\"300\" height=\"246\" \/>Ki\u015fisel bir ileti\u015fim ve e\u011flence arac\u0131 olarak kulland\u0131\u011f\u0131n\u0131z mobil cihazlar\u0131, e\u011fer i\u015finiz i\u00e7in de kullanmak istiyorsan\u0131z, son ara\u015ft\u0131rmalardan elde edilen baz\u0131 veriler ufkunuzu a\u00e7abilir: \u201cMobil cihaz kullan\u0131m oranlar\u0131 nedir? Kullan\u0131c\u0131lar\u0131n ya\u015f ortalamas\u0131 ka\u00e7? Mobili kad\u0131nlar m\u0131 yoksa erkekler mi daha fazla tercih ediyor? Kullan\u0131c\u0131lar mobil cihazlar\u0131nda ne kadar s\u00fcre ge\u00e7iriyor ve bu s\u00fcreyi nas\u0131l de\u011ferlendiriyorlar?\u201d Yan\u0131tlar\u0131 yaz\u0131m\u0131zda&#8230;<\/p>\n<p><!--more--><\/p>\n<p>Teknolojinin geli\u015fimi, ileti\u015fim ara\u00e7lar\u0131nda h\u0131zl\u0131 bir de\u011fi\u015fime yol a\u00e7t\u0131. Bunun vard\u0131\u011f\u0131 son nokta ise mobil cihazlar. \u0130leti\u015fim kurmak i\u00e7in oldu\u011fu kadar, bilgiye eri\u015fmek, sosyalle\u015fmek ve bo\u015f vakitleri de\u011ferlendirmek i\u00e7in de kullan\u0131labilen bu cihazlar, alabildi\u011fine ki\u015fisel mecralar. Bug\u00fcn mobil cihazlara sahip olan ki\u015fi say\u0131s\u0131 ve artan eri\u015fim h\u0131z\u0131 ile birlikte h\u0131zla b\u00fcy\u00fcyen bu yeni pazarda kimler yok ki? Mobil kullan\u0131c\u0131lar\u0131 hakk\u0131nda yap\u0131lan en g\u00fcncel ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 sizler i\u00e7in derledik.<\/p>\n<p><b>Kullan\u0131c\u0131lar geli\u015fmelerden an\u0131 an\u0131na haberdar olmak istiyorlar<\/b><\/p>\n<p>Mobil cihaz kullan\u0131c\u0131lar\u0131 en g\u00fcncel geli\u015fmeleri internetten takip ediyor; \u00e7evrelerinde neler konu\u015fuldu\u011funu ve ya\u015fand\u0131\u011f\u0131n\u0131 merak ediyor: Phoenix Marketing\u2019in yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re, kullan\u0131c\u0131lar\u0131n y\u00fczde 51\u2019i, telefonlar\u0131n\u0131 ellerine al\u0131r almaz, anl\u0131k bildirimleri kontrol ediyor. Bu gruptaki y\u00fczde 40\u2019l\u0131k bir kesimi 34 ya\u015f ve alt\u0131, y\u00fczde 27\u2019lik kesimi ise 45 ya\u015f ve \u00fczeri kullan\u0131c\u0131lar olu\u015fturuyor.<\/p>\n<p><b>Anl\u0131k bildirimlerin etkisi cinsiyete g\u00f6re de\u011fi\u015fiyor<\/b><\/p>\n<p>Phoenix\u2019in yapm\u0131\u015f oldu\u011fu ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na g\u00f6re kad\u0131nlar\u0131n y\u00fczde 57\u2019si, erkeklerin ise y\u00fczde 43\u2019\u00fc anl\u0131k bildirimleri dikkate al\u0131yor ve geri d\u00f6n\u00fc\u015f yap\u0131yor.<\/p>\n<p><b>G\u00fcnl\u00fck ya\u015fam\u0131n bir par\u00e7as\u0131 olarak mobil<\/b><\/p>\n<p>Mobil cihazlar \u00f6zellikle bo\u015f zaman de\u011ferlendirmek i\u00e7in tercih ediliyor. Yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re kad\u0131nlar\u0131n y\u00fczde 48\u2019i, erkeklerin ise y\u00fczde 36\u2019s\u0131 bu e\u011filimde. Ya\u015f aral\u0131\u011f\u0131na bakt\u0131\u011f\u0131m\u0131zdaysa; 18-34 ya\u015f ortalamas\u0131n\u0131n y\u00fczde 55\u2019inin, 35-50 ya\u015f aral\u0131\u011f\u0131n\u0131n ise y\u00fczde 33\u2019\u00fcn\u00fcn, g\u00fcnl\u00fck aktiviteleri esnas\u0131nda bo\u015f zamanlar\u0131n\u0131 mobil ekranlar\u0131nda ge\u00e7irdi\u011fi belirtiliyor.<\/p>\n<p><b>Ana ekranda ge\u00e7irilen zaman<\/b><\/p>\n<p>Nielsen Mobile taraf\u0131ndan ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmaya g\u00f6re, mobil cihaz\u0131n ana ekran\u0131nda ge\u00e7irilen zaman, toplam kullan\u0131m\u0131n y\u00fczde 26\u2019l\u0131k en geni\u015f dilimini olu\u015fturuyor. Bunu y\u00fczde 19 ile mesajla\u015fma ve y\u00fczde 17 ile sosyal a\u011flarda gezinti izliyor.<\/p>\n<p><b>\u0130statistiklere g\u00f6re bildirimlere d\u00f6n\u00fc\u015f oran\u0131<\/b><\/p>\n<p>Mobil kullan\u0131c\u0131lar\u0131, cihazlar\u0131n\u0131 a\u011f\u0131rl\u0131kl\u0131 olarak arama, mesaj atma ya da e-posta g\u00f6nderme veya okuma ama\u00e7l\u0131 kullan\u0131yor. Yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re kullan\u0131c\u0131lar, cevaps\u0131z \u00e7a\u011fr\u0131lara y\u00fczde 92, mesajlara y\u00fczde 88 ve e-postalara y\u00fczde 81 oran\u0131nda geri d\u00f6n\u00fc\u015f yap\u0131yor.<\/p>\n<p>Ara\u015ft\u0131rma sonu\u00e7lar\u0131, mobil cihaz kullan\u0131m oran\u0131n\u0131n her ge\u00e7en y\u0131l artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Kullan\u0131m amac\u0131na ba\u011fl\u0131 olarak mobilde ge\u00e7irilen zaman, cinsiyete ve ya\u015fa ba\u011fl\u0131 olarak de\u011fi\u015fiklik g\u00f6steriyor. Siz de kendi mobil uygulaman\u0131z\u0131 haz\u0131rlamak istiyorsan\u0131z, derledi\u011fimiz bilgiler i\u015finize yarayabilir. H\u0131zla de\u011fi\u015fen kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 bilmek, mobil pazarlama stratejilerinizi planlarken size yard\u0131mc\u0131 olacakt\u0131r. MobiRoller\u2019\u0131n kullan\u0131c\u0131 dostu web aray\u00fcz\u00fc ile do\u011fal uygulamalar\u0131n\u0131z\u0131 (native app) dakikalar i\u00e7erisinde kolayl\u0131kla olu\u015fturabilir, mobilin g\u00fcc\u00fcnden i\u015finiz i\u00e7in yararlanabilirsiniz. Siz de hemen sitemizi ziyaret edin ve <a href=\"https:\/\/blog.mobiroller.com\/hemen-basla\/\">uygulaman\u0131z\u0131 bug\u00fcnden olu\u015fturun.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ki\u015fisel bir ileti\u015fim ve e\u011flence arac\u0131 olarak kulland\u0131\u011f\u0131n\u0131z mobil cihazlar\u0131, e\u011fer i\u015finiz i\u00e7in de kullanmak istiyorsan\u0131z, son ara\u015ft\u0131rmalardan elde edilen baz\u0131 veriler ufkunuzu a\u00e7abilir: \u201cMobil cihaz kullan\u0131m oranlar\u0131 nedir? Kullan\u0131c\u0131lar\u0131n ya\u015f ortalamas\u0131 ka\u00e7? Mobili kad\u0131nlar m\u0131 yoksa erkekler mi daha fazla tercih ediyor? Kullan\u0131c\u0131lar mobil cihazlar\u0131nda ne kadar s\u00fcre ge\u00e7iriyor ve bu s\u00fcreyi nas\u0131l de\u011ferlendiriyorlar?\u201d [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[151,149,131,150,148],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobil kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanici-aliskanliklari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Ki\u015fisel bir ileti\u015fim ve e\u011flence arac\u0131 olarak kulland\u0131\u011f\u0131n\u0131z mobil cihazlar\u0131, e\u011fer i\u015finiz i\u00e7in de kullanmak istiyorsan\u0131z, son ara\u015ft\u0131rmalardan elde edilen baz\u0131 veriler ufkunuzu a\u00e7abilir: \u201cMobil cihaz kullan\u0131m oranlar\u0131 nedir? Kullan\u0131c\u0131lar\u0131n ya\u015f ortalamas\u0131 ka\u00e7? Mobili kad\u0131nlar m\u0131 yoksa erkekler mi daha fazla tercih ediyor? Kullan\u0131c\u0131lar mobil cihazlar\u0131nda ne kadar s\u00fcre ge\u00e7iriyor ve bu s\u00fcreyi nas\u0131l de\u011ferlendiriyorlar?\u201d [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanici-aliskanliklari\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobiroller\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-06T09:30:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-190514-mobil-kullanici-aliskanliklari-300-e1400863887506.jpg\" \/>\n<meta name=\"author\" content=\"Mobiroller App Builder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:site\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mobiroller App Builder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanici-aliskanliklari\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanici-aliskanliklari\/\"},\"author\":{\"name\":\"Mobiroller App Builder\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b\"},\"headline\":\"Mobil kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131\",\"datePublished\":\"2014-06-06T09:30:39+00:00\",\"dateModified\":\"2014-06-06T09:30:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanici-aliskanliklari\/\"},\"wordCount\":653,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#organization\"},\"keywords\":[\"ak\u0131ll\u0131 cihazlar\",\"do\u011fal uygulamalar\",\"kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131\",\"mobil istatistikleri\",\"native app\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanici-aliskanliklari\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanici-aliskanliklari\/\",\"url\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanici-aliskanliklari\/\",\"name\":\"Mobil kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 - 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