{"id":5506,"date":"2014-06-16T15:05:23","date_gmt":"2014-06-16T12:05:23","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=5506"},"modified":"2014-06-16T15:05:23","modified_gmt":"2014-06-16T12:05:23","slug":"mobil-uygulama-pazarinda-en-sik-yapilan-3-hata","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-pazarinda-en-sik-yapilan-3-hata\/","title":{"rendered":"Mobil uygulama pazar\u0131nda en s\u0131k yap\u0131lan 3 hata"},"content":{"rendered":"

\"MobilMobil uygulama pazar\u0131, her g\u00fcn \u00e7ok say\u0131da yeni uygulaman\u0131n sunuldu\u011fu, i\u015fletmelerin en g\u00fcncel yat\u0131r\u0131m alan\u0131. Uygulama kullanan ki\u015fi say\u0131s\u0131, ak\u0131ll\u0131 cihaz kullan\u0131m oranlar\u0131na ba\u011fl\u0131 olarak her ge\u00e7en g\u00fcn art\u0131yor. Art\u0131k televizyon izlemekten kitap okumaya, bankac\u0131l\u0131k i\u015flemlerinden seyahat planlamas\u0131na kadar bir\u00e7ok hizmete, mobil uygulamalar yoluyla eri\u015fmek m\u00fcmk\u00fcn.<\/p>\n

Pazarlama ve m\u00fc\u015fteri sadakati \u00e7al\u0131\u015fmalar\u0131nda mobil uygulamalar\u0131n, \u00f6n\u00fcm\u00fczdeki y\u0131llarda \u00f6nemini art\u0131raca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Yani mobil i\u00e7in optimize edilmi\u015f web sayfalar\u0131, i\u015fletmeler i\u00e7in yaln\u0131zca bir ba\u015flang\u0131\u00e7. Mobil pazarlama mecras\u0131nda i\u015fletmeleri yeni sorumluluklar bekliyor. Basit hatalardan ka\u00e7\u0131narak ve baz\u0131 k\u00fc\u00e7\u00fck ayr\u0131nt\u0131lara \u00f6zen g\u00f6stererek, siz de mobilde prestijinizi k\u0131sa zamanda y\u00fckseltebilirsiniz.<\/p>\n

\u0130\u015fte mobil uygulama pazar\u0131nda s\u0131k tekrarlanan 3 hata ve bunlardan ka\u00e7\u0131nma yollar\u0131:<\/p>\n

1- Mobile masa\u00fcst\u00fc gibi davranmak<\/strong><\/p>\n

Mevcut mobil uygulamalar\u0131n \u00f6nemli bir k\u0131sm\u0131, i\u015fletmelerin masa\u00fcst\u00fc hizmetlerini daha k\u00fc\u00e7\u00fck ekranlarda vermeye \u00e7al\u0131\u015f\u0131yor. Oysa yeni f\u0131rsatlar\u0131 de\u011ferlendirmek ve geli\u015fmelerin gerisinde kalmamak i\u00e7in bu iki mecray\u0131 birbirlerinden ba\u011f\u0131ms\u0131z olarak ele almakta yarar var.<\/p>\n

Mobil uygulamalar ile yeni tan\u0131\u015fan giri\u015fimlerin ilk e\u011filimi genellikle, kendileriyle ilgili t\u00fcm bilgileri ak\u0131ll\u0131 cihazlar\u0131n k\u00fc\u00e7\u00fck ekranlar\u0131na s\u0131\u011fd\u0131rmak y\u00f6n\u00fcnde oluyor. Kullan\u0131c\u0131lar ise yaln\u0131zca ilgilendikleri bilgiye, en k\u0131sa yoldan eri\u015febilmek istiyor. Kullan\u0131c\u0131 ihtiya\u00e7lar\u0131 ve beklentileri do\u011frultusunda geli\u015ftirilen, belli ama\u00e7larla s\u0131n\u0131rland\u0131r\u0131lm\u0131\u015f mobil uygulamalar daha \u00e7ok ki\u015fiye ula\u015fabilir: \u00c7\u00fcnk\u00fc mobil kullan\u0131c\u0131lar, hantal ve kullan\u0131c\u0131 dostu olmayan uygulamalar\u0131, uzun vadede ak\u0131ll\u0131 cihazlar\u0131nda bar\u0131nd\u0131rmay\u0131 tercih etmiyorlar.<\/p>\n

2- Pazarlama s\u00fcrecini hesaba katmadan uygulamaya ge\u00e7mek<\/strong><\/p>\n

Mobil uygulama haz\u0131rl\u0131k s\u00fcrecinde i\u015fletmelerin, uygulamalar\u0131n\u0131 nas\u0131l pazarlayacaklar\u0131n\u0131 planlamalar\u0131 da \u00e7ok \u00f6nemli. Bir uygulaman\u0131n mobil marketlerde yerini almas\u0131, onun kullan\u0131c\u0131lar taraf\u0131ndan kolayca ke\u015ffedilebilece\u011fi anlam\u0131na gelmiyor. Y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fck ve sa\u011fl\u0131kl\u0131 geribildirimler i\u00e7in do\u011fru anahtar kelimeler, a\u00e7\u0131klay\u0131c\u0131 tan\u0131t\u0131m yaz\u0131lar\u0131 ve ekran g\u00f6r\u00fcnt\u00fcleriyle uygulamay\u0131 desteklemeniz do\u011fru olabilir.<\/p>\n

\u0130\u015fletmeler, mobil d\u00fcnyaya genellikle web sitelerini mobil uyumlu hale getirerek \u201cmerhaba\u201d diyor. Ancak kullan\u0131c\u0131lar i\u00e7in mobil ziyaretlerinde, i\u015fletmenin bir de mobil uygulamas\u0131 oldu\u011funu \u00f6\u011frenmek \u00f6nemli. Bu nedenle mobil a\u00e7\u0131l\u0131\u015f sayfalar\u0131 i\u00e7in kullan\u0131c\u0131lar\u0131 uygulaman\u0131n varl\u0131\u011f\u0131ndan haberdar eden ve sundu\u011fu avantajlar\u0131 ifade eden \u00e7ekici ve bilgilendirici bir tasar\u0131m olu\u015fturmakta fayda var.<\/p>\n

3- \u201cNas\u0131l olsa kullan\u0131l\u0131r\u201d diye d\u00fc\u015f\u00fcnmek<\/b><\/p>\n

Mobil uygulama ekosisteminde en b\u00fcy\u00fck m\u00fccadele, mevcut kullan\u0131c\u0131lar\u0131 elde tutabilmek. Ara\u015ft\u0131rmalara g\u00f6re kullan\u0131c\u0131lar taraf\u0131ndan y\u00fcklenen uygulamalar\u0131n hemen hemen tamam\u0131, 6 ay i\u00e7erisinde siliniyor. Dolay\u0131s\u0131yla kullan\u0131c\u0131lara uygulamay\u0131 tekrar tekrar kullanabilmeleri i\u00e7in bir sebep sunmak ve onu geri bildirimlere ba\u011fl\u0131 olarak s\u00fcrekli geli\u015ftirmek \u00f6nemli.<\/p>\n

Bir uygulama olu\u015fturmaya haz\u0131rl\u0131k a\u015famas\u0131nda bu \u00f6ncelikleri hesaba katarak mobil uygulaman\u0131z\u0131 kullan\u0131c\u0131lar i\u00e7in ger\u00e7ek bir de\u011fere d\u00f6n\u00fc\u015ft\u00fcrmeniz m\u00fcmk\u00fcn. Bu sayede ayr\u0131ca mobil mecrada daha sa\u011fl\u0131kl\u0131 stratejik analizler ve planlama yapabilirsiniz. M\u00fc\u015fterilerinizin uygulaman\u0131za ili\u015fkin ne gibi beklentileri oldu\u011funu anlamak i\u00e7in kullan\u0131m istatistiklerinden ve sosyal medyan\u0131n g\u00fcc\u00fcnden yararlanabilirsiniz.<\/p>\n

Siz de h\u0131zla b\u00fcy\u00fcyen mobil uygulama pazar\u0131ndaki yerinizi MobiRoller ile alabilirsiniz. Kendiniz veya m\u00fc\u015fterilerinizi i\u00e7in bir mobil uygulama olu\u015fturmak, MobiRoller ile \u00e7ok kolay.\u00a0Gelin siz de kendi mobil uygulaman\u0131z\u0131 hemen olu\u015fturmaya ba\u015flay\u0131n…<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mobil uygulama pazar\u0131, her g\u00fcn \u00e7ok say\u0131da yeni uygulaman\u0131n sunuldu\u011fu, i\u015fletmelerin en g\u00fcncel yat\u0131r\u0131m alan\u0131. Uygulama kullanan ki\u015fi say\u0131s\u0131, ak\u0131ll\u0131 cihaz kullan\u0131m oranlar\u0131na ba\u011fl\u0131 olarak her ge\u00e7en g\u00fcn art\u0131yor. Art\u0131k televizyon izlemekten kitap okumaya, bankac\u0131l\u0131k i\u015flemlerinden seyahat planlamas\u0131na kadar bir\u00e7ok hizmete, mobil uygulamalar yoluyla eri\u015fmek m\u00fcmk\u00fcn. Pazarlama ve m\u00fc\u015fteri sadakati \u00e7al\u0131\u015fmalar\u0131nda mobil uygulamalar\u0131n, \u00f6n\u00fcm\u00fczdeki y\u0131llarda […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[151,160,161,159,54],"yoast_head":"\nMobil uygulama pazar\u0131nda en s\u0131k yap\u0131lan 3 hata - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-pazarinda-en-sik-yapilan-3-hata\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulama pazar\u0131nda en s\u0131k yap\u0131lan 3 hata - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil uygulama pazar\u0131, her g\u00fcn \u00e7ok say\u0131da yeni uygulaman\u0131n sunuldu\u011fu, i\u015fletmelerin en g\u00fcncel yat\u0131r\u0131m alan\u0131. Uygulama kullanan ki\u015fi say\u0131s\u0131, ak\u0131ll\u0131 cihaz kullan\u0131m oranlar\u0131na ba\u011fl\u0131 olarak her ge\u00e7en g\u00fcn art\u0131yor. Art\u0131k televizyon izlemekten kitap okumaya, bankac\u0131l\u0131k i\u015flemlerinden seyahat planlamas\u0131na kadar bir\u00e7ok hizmete, mobil uygulamalar yoluyla eri\u015fmek m\u00fcmk\u00fcn. 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Uygulama kullanan ki\u015fi say\u0131s\u0131, ak\u0131ll\u0131 cihaz kullan\u0131m oranlar\u0131na ba\u011fl\u0131 olarak her ge\u00e7en g\u00fcn art\u0131yor. Art\u0131k televizyon izlemekten kitap okumaya, bankac\u0131l\u0131k i\u015flemlerinden seyahat planlamas\u0131na kadar bir\u00e7ok hizmete, mobil uygulamalar yoluyla eri\u015fmek m\u00fcmk\u00fcn. 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