{"id":8158,"date":"2014-07-11T10:00:03","date_gmt":"2014-07-11T07:00:03","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=8158"},"modified":"2014-07-11T10:00:03","modified_gmt":"2014-07-11T07:00:03","slug":"mobil-uygulamaniz-ne-kadar-basarili","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamaniz-ne-kadar-basarili\/","title":{"rendered":"Mobil uygulaman\u0131z ne kadar ba\u015far\u0131l\u0131?"},"content":{"rendered":"

\"MobilMobil uygulamalar hedef kitlesine ula\u015fmak isteyen ve ba\u015far\u0131l\u0131 bir mobil pazarlamayla gelirlerini art\u0131rmay\u0131 hedefleyen bir\u00e7ok firman\u0131n kulland\u0131\u011f\u0131 en etkili dijital pazarlama platformlar\u0131ndan biri. Yap\u0131lan analizler de mobil uygulamalara olan ilginin giderek artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. 2013 y\u0131l\u0131nda 1,2 milyar internet kullan\u0131c\u0131s\u0131 mobil uygulama kullan\u0131rken bu rakam\u0131n 2017 y\u0131l\u0131 sonunda y\u00fczde 29,8 aratarak 4,4 milyara ula\u015fmas\u0131 bekleniyor.<\/p>\n

ABI Research taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmada 2013 y\u0131l\u0131nda kullan\u0131c\u0131lar taraf\u0131ndan yakla\u015f\u0131k 56 bin adet mobil cihaz uygulamas\u0131 indirildi\u011fi belirtiliyor. Ancak mobil uygulamalarda ba\u015far\u0131y\u0131 sadece indirme say\u0131s\u0131yla \u00f6l\u00e7menin \u00e7ok sa\u011fl\u0131kl\u0131 olmayabilir. \u00c7\u00fcnk\u00fc bir\u00e7ok kullan\u0131c\u0131 mobil cihaz\u0131na indirdi\u011fi uygulamay\u0131 bir daha a\u00e7m\u0131yor. Peki mobil uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in hangi fakt\u00f6rleri de\u011ferlendirmek gerekiyor?<\/p>\n

Kullan\u0131m<\/strong><\/p>\n

Mobil uygulaman\u0131z\u0131n kullan\u0131m\u0131na ili\u015fkin yapaca\u011f\u0131n\u0131z analizler uygulaman\u0131n ne kadar ba\u015far\u0131l\u0131 oldu\u011funu a\u00e7\u0131k\u00e7a ortaya koyabilir. Mobil uygulaman\u0131z\u0131 hangi ama\u00e7la olu\u015fturdunuz? Hedef kitlenize ula\u015fabildiniz mi? Mobil cihaz\u0131na uygulamay\u0131 indiren ki\u015filer ne zaman ve ne kadar s\u00fcreyle uygulamay\u0131 kullan\u0131yor? Bu sorular\u0131 cevapland\u0131rman\u0131z mobil uygulaman\u0131z\u0131n etkinli\u011fini \u00f6l\u00e7mek i\u00e7in son derece \u00f6nemli.<\/p>\n

\u00d6zellikle g\u00fcnl\u00fck aktif kullan\u0131c\u0131s\u0131 say\u0131s\u0131n\u0131 ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 g\u00f6zlemlemek mobil uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131 hakk\u0131nda size fikir verebilir.<\/p>\n

Kullan\u0131c\u0131 sadakati<\/b><\/p>\n

Mobil uygulaman\u0131z\u0131 cihaz\u0131na indirmi\u015f olan bir kullan\u0131c\u0131n\u0131n ne kadar s\u00fcreyle uygulaman\u0131z\u0131 cihaz\u0131nda tuttu\u011funu ve uygulamay\u0131 ne zaman cihaz\u0131ndan kald\u0131rd\u0131\u011f\u0131n\u0131 analiz etmek mobil uygulaman\u0131z\u0131n etkinli\u011fini g\u00f6zlemek i\u00e7in \u00f6nemli bir fakt\u00f6r. Teknoloji olduk\u00e7a h\u0131zl\u0131 geli\u015fiyor ve kullan\u0131c\u0131lar her t\u00fcrl\u00fc \u00fcr\u00fcn ve hizmeti h\u0131zl\u0131 t\u00fcketiyor. Bu sebeple kullan\u0131c\u0131lara g\u00fcncellenebilir ve de\u011fi\u015fime ayak uyduran bir altyap\u0131yla hizmet sunmak gerekiyor.<\/p>\n

Trafik kayna\u011f\u0131 analizi<\/b><\/p>\n

Mobil uygulaman\u0131z\u0131 indiren kullan\u0131c\u0131lar\u0131n size hangi kaynaktan (sosyal medya, arama motoru, reklam) ula\u015ft\u0131\u011f\u0131n\u0131 tespit etmek son derece \u00f6nemli olan bir di\u011fer konu. Bu kaynaklar\u0131 tespit ederek kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131 g\u00f6zlemleyebilir ve mobil uygulaman\u0131z\u0131 g\u00fcncel kalmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n

M\u00fc\u015fteri memnuniyeti<\/b><\/p>\n

Mobil uygulaman\u0131z\u0131 indiren kullan\u0131c\u0131lar\u0131n fazla say\u0131da olmas\u0131 uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 kan\u0131tlamayabilir. Kullan\u0131c\u0131lar\u0131n uygulamalar hakk\u0131ndaki g\u00f6r\u00fc\u015fleri ve yorumlar\u0131 da olduk\u00e7a \u00f6nemli. Kullan\u0131c\u0131lar\u0131n memnuniyetini belirtti\u011fi uygulamalar\u0131n geleneksel pazarlamadaki a\u011f\u0131zdan a\u011fza pazarlama gibi \u00f6nemli bir dijital pazarlama arac\u0131 oldu\u011funu unutmamak gerekiyor.<\/p>\n

Siz de mobil uygulamalar\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7\u00fcmlemek i\u00e7in payla\u015ft\u0131\u011f\u0131m\u0131z noktalara dikkat edebilirsiniz. Bu veriler uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7ebilmenizi veya geli\u015ftirilmesi gereken y\u00f6nleri fark etmenizi sa\u011flayabilir. Ba\u015far\u0131l\u0131 bir mobil uygulama olu\u015fturmak i\u00e7in profesyonel bir altyap\u0131 ve size her zaman dan\u0131\u015fmanl\u0131k deste\u011fi sa\u011flayacak bir platformla i\u015f birli\u011fi yapmak son derece \u00f6nemli. MobiRoller g\u00fc\u00e7l\u00fc altyap\u0131s\u0131yla mobil uygulaman\u0131z\u0131 en etkili \u015fekilde olu\u015fturman\u0131za yard\u0131mc\u0131 olabilir. Siz de MobiRoller\u2019\u0131n kullan\u0131c\u0131 dostu aray\u00fcz\u00fc ile kendi uygulamalar\u0131n\u0131z\u0131 dakikalar i\u00e7erisinde hi\u00e7bir teknik bilgiye gerek duymadan, kolayca haz\u0131rlayabilirsiniz. Web sitemizi ziyaret ederek uygulaman\u0131z\u0131 olu\u015fturmaya hemen ba\u015flay\u0131n<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobil uygulamalar hedef kitlesine ula\u015fmak isteyen ve ba\u015far\u0131l\u0131 bir mobil pazarlamayla gelirlerini art\u0131rmay\u0131 hedefleyen bir\u00e7ok firman\u0131n kulland\u0131\u011f\u0131 en etkili dijital pazarlama platformlar\u0131ndan biri. Yap\u0131lan analizler de mobil uygulamalara olan ilginin giderek artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. 2013 y\u0131l\u0131nda 1,2 milyar internet kullan\u0131c\u0131s\u0131 mobil uygulama kullan\u0131rken bu rakam\u0131n 2017 y\u0131l\u0131 sonunda y\u00fczde 29,8 aratarak 4,4 milyara ula\u015fmas\u0131 bekleniyor. ABI […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[196,122],"yoast_head":"\nMobil uygulaman\u0131z ne kadar ba\u015far\u0131l\u0131? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamaniz-ne-kadar-basarili\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulaman\u0131z ne kadar ba\u015far\u0131l\u0131? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil uygulamalar hedef kitlesine ula\u015fmak isteyen ve ba\u015far\u0131l\u0131 bir mobil pazarlamayla gelirlerini art\u0131rmay\u0131 hedefleyen bir\u00e7ok firman\u0131n kulland\u0131\u011f\u0131 en etkili dijital pazarlama platformlar\u0131ndan biri. Yap\u0131lan analizler de mobil uygulamalara olan ilginin giderek artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. 2013 y\u0131l\u0131nda 1,2 milyar internet kullan\u0131c\u0131s\u0131 mobil uygulama kullan\u0131rken bu rakam\u0131n 2017 y\u0131l\u0131 sonunda y\u00fczde 29,8 aratarak 4,4 milyara ula\u015fmas\u0131 bekleniyor. 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Yap\u0131lan analizler de mobil uygulamalara olan ilginin giderek artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. 2013 y\u0131l\u0131nda 1,2 milyar internet kullan\u0131c\u0131s\u0131 mobil uygulama kullan\u0131rken bu rakam\u0131n 2017 y\u0131l\u0131 sonunda y\u00fczde 29,8 aratarak 4,4 milyara ula\u015fmas\u0131 bekleniyor. 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