It can be difficult and exhausting for entrepreneurs to create the ideal app for their business. One that, if all goes according to plan, will have enough downloads to make a noticeable impression on customer numbers. You don’t need to reach the same heights as Angry Birds and its billions of downloads a few thousand downloads would be enough to spread the word about your business in the local area.
The key to successfully marketing a new app is more than just splashing out money randomly. You don’t need an expensive advertisement budget like the big companies; you can use social media and content wisely and achieve great results.
Difference Between Leading and Driving
Successful apps don’t just happen – they result from an often intentional effort to create demand. This can be achieved efficiently and cost-effectively by creating engaging content on social media explicitly tailored to the user’s needs so that they actively seek out your app rather than relying solely on traditional advertising.
Knowing the difference between these two strategies can make a massive difference to the success of your app.
To capture the attention of the 3.74 billion internet users who may download your app amidst many choices, you need to put in some hard work and creativity to create compelling content that will make people talk about it more than any other application. Social media provides an excellent platform for startups or big companies with limited resources and can be used to maximum advantage for your app.
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Create Lots of Great Content
If you’re stuck on what content to create for your app, start by connecting it with the app itself. For instance, if you have a coffee shop-related app, why not hold a contest offering a complimentary daily beverage for one month to whoever best answers the question: “Why do I Desperately Need a Second Cup of Coffee this Morning”? People love free stuff, and this type of promotion could attract a lot of attention for very little money.
You can also create short but fascinating behind-the-scenes videos. Show off your lead drink developer’s caffeine-fueled journey as she attempts to make the perfect latte! Audiences will be drawn in by the characters and stories you present, so give them something to talk about.
One of the factors that made Angry Birds so successful was the creation of videos built on the app’s story. If you want to create outstanding visuals for your marketing purposes without spending a lot or needing to hire a designer, there are many helpful tools such as Canva, Design Pickle, and Snappa. These are some of our top recommendations.
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Get an Influencer on Your Side
Getting the attention of social media influencers takes work. After all, they receive many daily requests to recommend products or services. However, don’t be discouraged! Put together an innovative and persuasive pitch, and go for it! Remember that you don’t necessarily need to target the most renowned people online; any sizable audience would be a good start. So don’t hesitate to give it a go!
This is a cycle of continual promotion wherein each person talking about you adds to the momentum of your success. Narrow down your goals to something achievable and practical. Think about the resources at your disposal in your local environment. There are always influential individuals with large followings on their social media accounts.
Pouring sincere appreciation for their efforts may get them to recommend you to their network. You can explore the possibility of a joint venture that could be mutually beneficial. This strategy applies not only to big corporations but also to small businesses like yours. All you need is an extra helping hand and a good product or service to offer. With those two in place, you can achieve success.
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Tune Your Strategy to the Platform
Spreading the same message across multiple social media platforms may be a less productive use of your time. Why? Different demographics hang out in different online spaces, so you must form a strategy for each platform to help you reach your target audience. This should include the following:
- Crafting a compelling, tailored message
- Selecting the right tone for your target audience
- Investigating where your target audience can be found online
- Deciding on a budget – even if it’s zero to start!
Following are a few specific ideas to get you started.
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Facebook Ads
These are a great way to reach out to users who might still need to start using your app. Creating a shareable ad is easy enough so that you can get the word out quickly with minimal effort.
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Twitter Conversations
Create exciting posts, and monitor conversations related to your app. Try to engage in conversations where you can offer helpful advice or solutions.
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Word of Mouth
Word of mouth is the best and most potent form of marketing. Encourage your current user base to recommend your app to their friends and family. Offer referral incentives or discounts, and thank those who spread the word about you!
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Instagram
Humans are naturally drawn to visuals, so it makes sense that images and videos have become popular tools for content consumption. Instagram is one of the most widely used visual social media platforms, so why not start sharing captivating photos and video snippets from your shop? The platform tends to be more popular with 18-29-year-olds, with fewer users aged 50 and over.
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Quora
It is not just a simple question-and-answer website; it’s an excellent resource for those seeking answers to their most pressing life concerns. Appoint someone from your team as an expert and upload credible credentials, including names and job titles. Come up with relevant questions and provide detailed, captivating, and entertaining responses that can quickly become the top-rated answers. You’ll hear the app download count skyrocketing in no time! This is undoubtedly the platform to use if you’re aiming for a wider audience.
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Promoting Your App Using Mobiroller
Promoting your app with Mobiroller is a great way to help get the word out and increase downloads. With an array of features such as push notifications, analytics, ad campaigns, and custom content, it is easy to create an effective marketing campaign that will target potential users and draw in more customers. It is also simple to track your progress and adjust your strategy as needed. With the help of Mobiroller, you can maximize your app’s potential and reach a greater audience.
QUESTIONS AND ANSWERS
Q: What is the first strategy to try when marketing an app?
A: The first strategy to try when marketing an app is to express appreciation for those who have helped in its development. Showing sincere appreciation for their efforts may get them to recommend you to their network. You can even explore the possibility of a joint marketing promotion with those involved in your app’s production.
Q: How can Quora be used to market an app?
A: Quora is an excellent resource for those seeking answers to their most pressing life concerns. Appointing someone from your team as an expert and uploading credible credentials, including names and job titles, can help attract users to your app. Come up with relevant questions and provide detailed, captivating, and entertaining responses that can quickly become the top-rated answers. You’ll hear the app download count skyrocketing in no time!
Q: What is the most potent form of marketing?
A: Word of mouth is arguably the most potent form of marketing. Encouraging your current user base to recommend your app to their friends and family is an effective way of getting the word out about your app. Offering referral incentives or discounts and properly thanking those who help spread the word about you can go a long way!
Q: What is one strategy to get corporations to notice and recommend your app?
A: A good strategy to get corporations to notice and recommend your app is by expressing sincere appreciation for their efforts. Exploring the possibility of a joint venture that could be mutually beneficial may also get them interested in what you have to offer.
Q: What social media platform is the most popular among 18-29-year-olds?
A: Instagram is one of the most widely used visual social media platforms, and it tends to be more popular with 18-29-year-olds.
Q: What are some ideas for marketing your app?
A: Some ideas for marketing your app include creating effective, tailored messages for each platform; selecting the right tone for your target audience; investigating where your target audience can be found online; running Facebook Ads; engaging in conversations on Twitter; encouraging word of mouth referrals with discounts and incentives; posting captivating images and videos on Instagram; and becoming an expert on Quora.
Q: How can I ensure my social media accounts are consistently active?
A: To ensure your social media accounts are consistently active, make sure you’re regularly posting fresh content. It’s also essential to avoid overloading yourself by trying to stay active on every platform – focus your efforts on just a few that you think will be the most beneficial.
CONCLUSION
With the ever-changing world of social media, it can be overwhelming to try and keep up with the different platforms. Take your time trying to stay active on every single one! Take it slow and focus on a few that will benefit your app the most. A stale social media account is worse than no account, so ensure you’re consistently posting fresh content. Get started today. Discover the most effective strategies to market your app with Mobiroller!
